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Keynote Speaker
Kiera Carter: Speaking at the Private Label Expo New York

Kiera Carter

Editorial Director

How editorial drives customer engagement and brand awareness

Kiera Carter, editorial director of Wix’s blog network, will help you engage both existing and potential customers with content that educates, inspires, and resonates. She’ll discuss the lifecycle of an editorial piece, from conception to promotion, for max impact across platforms.

About Kiera Carter

Kiera Carter is a magazine editor turned content marketer who has managed editorial at high-traffic fitness, food, beauty, wellness, and business sites. She is now the editorial director of Wix, where she oversees blogs for professionals across industries.

In a past life, she was the executive digital editor of Shape magazine, where she oversaw the day-to-day editorial operations and creative of the website, including SEO-driven features, news, videos, emails, and large-scale campaigns that reached millions of readers. She has also held staff positions at Men's Health and Prevention, and her work has been nominated for a National Magazine Award, the most prestigious in the industry. This means Kiera knows what people search for and share, plus what inspires them, makes their lives better, and resonates long-term. Think: content strategy with a soul.