- Thursday
- Friday
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11.00 - 11.30
Bruce Eckfeldt - Eckfeldt & Associates
Six Decisions You Need To Get Right To Grow Your Business Faster
Learn the six key decisions that every business needs to answer well in order to grow faster, with greater confidence, and less risk. Founder, Inc 500 CEO, and expert strategist Bruce Eckfeldt will walk you through how to answer each of these decisions to scale your cannabis business faster and easier.
11.45 - 12.15
Rose Jia - Amazon Grocery
How to Reinvent and Drive Growth at Scale with Rose Jia, Amazon Grocery's Head of Growth Marketing
Driving growth for a company or organization is on every person's mind--from leadership down to every employee; however, knowing how to drive growth and at scale is oftentimes difficult. What if there was a way to stack the cards in your favor, so that you can drive growth for your business at the scale and cadence you want? Listen to Rose Jia, Amazon Grocery's Head of Growth Marketing, as she unveils her method of creating the right opportunities to drive growth at scale, from exploring new opportunities for market expansion to ensuring effective and productive growth.
12.30 - 13.00
Panel Sessions: Bruce Eckfeldt and Colleagues - Eckfeldt & Associates
Beauty and fashion takes on CBD
A panel session on the topic of: Beauty and fashion takes on CBD
13.15 - 13.45
Mark McMaster - Snap Inc.
Growing Commerce with Augmented Reality
Brands, big and small, are using augmented reality to reach MILLIONS of shoppers everyday and grow their commerce. As the digital era continues to expand, it's important to learn how and why technology has helped play a pivotal role in the next phase of online commerce. Mark will cover important aspects of AR implemented in Snapchat which has shaped the current eCommerce market especially driven by Gen Z & Millennials. He will also discuss how the pandemic has completely reshaped consumer behaviors and how AR has become the new innovative way to shift purchases to mobile devices and new channels. Snapchat has an unbeatable approach using the camera and AR to efficiently adapt to new consumer behaviors and drive more sales efficiently.
14.00 - 14.30
Lior Root & Sophia Trunzo - Paradigm Media
Navigating and overcoming the challenges of CBD advertising
14.45 - 15.15
Matthew Oakley - Empire Flippers
Why You Shouldn’t Cut Out the Middle-Man When Selling Your Business
If you''re considering selling your online business or Amazon FBA, you’ll want to check out this talk. We’ll be talking about the market landscape, pitfalls to avoid, ideal optimization improvements, and how to maximize your exit. All based on real data from our hundreds of millions of dollars worth of online business sales.
15.30 - 16.00
Suruchi Shukla - Tailored Brands
Challenging The Status Quo: Omni-Channel Retail
Change is inevitable in the omnichannel retail industry and last year propelled us forward into innovating in retail like never before. Throughout this session, Suruchi will look at how various brands have started to innovate in this space and explore how the utilization of omni-channel strategies can revamp and ensure success for your retail business.
16.15 - 16.45
Eric Balough - Ricks Roasters Coffee Company
Coffee Connections: Following the Incredible Journey of a Coffee Bean from Farm to Cup
This isn’t your grandad’s coffee. Because coffee is the 2nd largest commodity trade, it is truly a global endeavor. But what does that actually mean? Why is there such a difference in coffee prices when it hits the shelves, and how are consumer expectations changing? In this presentation, we’ll discuss the incredible journey specialty-grade coffee, the benefits for coffee-producing countries, and consumer expectations shaping the future of the coffee market.
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11.00 - 11.30
Parth Detroja - Author - Swipe to Unlock | Product Manager - Facebook
Business Strategy for Product Managers: Market Entry Strategies & Predictions
As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist. In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals. During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.
11.45 - 12.15
Neel Mehta - Author - Swipe to Unlock | Product Manager - Google
Business Strategy for Product Managers: Market Entry Strategies & Predictions
As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist. In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals. During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.
12.30 - 13.00
Victor Elmann - Former VP - Circuit City | CEO - The Lion Group
Working With Retailers To Maximize Your eCommerce Sales
With the rapid growth of e-commerce, it’s becoming more and more important for sellers to have a presence across multiple channels. To do this successfully, they must understand their customers’ buying behaviors and build consistent customer relationships in every marketplace. However, for brand owners, it can be difficult to manage customer support across multiple e-commerce channels. That’s why Victor Elmann and his team represent these sellers on Amazon and other marketplaces. By giving them the support of an established retailer, Victor and his team help sellers provide a better customer experience and successfully grow their businesses. Join Victor Elmann, the CEO of The Lion Group, to talk about the benefits of working with an established retailer to maximize your direct-to-consumer sales. Victor talks about optimizing your brand on and off of Amazon, how to build successful sourcing partnerships, and the importance of creating a consistent customer experience across multiple channels. What you will learn: · Victor Elmann explains why retailers sell its branded products on Amazon and other eCommerce channels. · How Victor handles competition from unauthorized third-party resellers · Should brands grant certain resellers exclusive opportunities to represent them on Amazon and other eCommerce channels.? · How retailers represent and support brands on Amazon and other retail channels · Victor’s advice for building successful sourcing partnerships on Amazon and other e-commerce marketplaces · How to create a consistent customer experience across channels
13.15 - 13.45
Mike Halgas - Threadless
Staying Ahead of International Change: A Look At Regulations
Throughout this session, Mike will explore the constantly evolving space of international eCommerce operations, as the last year has shown an increase in regulations and fallout from the COVID-19 pandemic. From small parcel shipments to stressed supply chains, it is a constantly evolving space and this session will help you prepare for the challenges ahead.
14.00 - 14.30
Brenden LaPier - GasMan
The ABC’s of CBD Manufacturing
Brenden will discuss the ABC’s of CBD manufacturing, what to look for in an extraction partner, trends in Delta8 vapes, Gasman Vapes success story, and how to go to market in 30 days with white label solutions.
14.45 - 15.15
Jeanel Alvarado - RETAILBOSS®
Social Commerce: 5 Strategies To Cultivate A Strong Community of Advocates for Your Brand
During this seminar, Jeanel will go through the 5 proven strategies to cultivating a community of advocates that sell your products for you. These strategies have been put to the test by our team who manages clients in fashion, beauty and lifestyle. These strategies will be your go to building out your next social strategy, and organically grow your brand to new heights.
15.30 - 16.00
Bill Walsh - Powerteam International
How to Survive & Thrive in Any Economy
Attendees will learn 7 critical concepts to adapt, innovate & overcome during any challenging economy. The focus will be on expert positioning in your niche, new ways to market, automated mobile lead generation, team building & productivity hacks from one of the top business coaches in the country. Mr. Walsh has given over 5000 presentations & spoken in front of more than 1 million people. You will love his no-nonsense approach to success.
16.15 - 16.45
Klaudia Capalbo -
Exploring the Fashion Industry with Klaudia Capalbo
Exploring the Fashion Industry with Klaudia Capalbo
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