- Thursday
- Friday
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11.00 - 11.30
Parth Detroja, Neel Mehta and Aditya Agashe - Authors - Swipe to Unlock
Business Strategy for Product Managers: Market Entry Strategies & Predictions
As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist. In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals. During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.
11.45 - 12.15
Michael Smith - Thrasio
Brand Strategies to Apply Today for an Acquirable Company Tomorrow
The work you need to do to get the best payout happens long before you sell. In this session, brand managers from Thrasio will provide private label sellers with the brand strategies from the Thrasio playbook that actually increase the value of your company, including the strategies you need to employ to differentiate your brand from the sea of sellers looking to exit in 2021.
12.30 - 13.00
Katie Osberg - Google
Explore Conversational Commerce with Google
Conversational commerce is the key to unlocking more sales, greater engagement, and increased customer loyalty. To help you have these business-boosting conversations with your customers, Google’s Business Messages gives consumers the ability to message brands directly from Google Search, Maps, and on brand owned channels (e.g. your business website, app, etc). Join my session to learn how you can transform how you interact with your customers and grow your business.
13.15 - 13.45
Izabella Ritz - Ritz Momentum
Supercharge Your Business and Scaling through B2B Product Services
? How going B2B in E-Commerce for essential services can save business owners both time and money ? The ways in which products can either kill or scale your business ? How the Customization Approach to product picking and developing also uses basic data to avoid the crash-and-burn ? The top 5 things to look for when choosing a service provider to do your product research, product customization, and selling strategy development ? How leveraging B2B can help to quickly start and scale your business
14.00 - 14.30
Michelle Marshall - PUMA
PUMA's Strategy to REFORM the Workplace
PUMA’s Head of Diversity, Equity, and Inclusion, Michelle Marshall and Robyn Cruz, Manager of Marketing for Flagship Activations will talk about PUMA’s REFORM the Workplace Strategy and key cultural moment retail activations at the New York Flagship store.
14.45 - 15.15
Ryan Klepper - H&H Bagels
Building a Scalable, Fast, Casual QSR
Throughout this session, Ryan will be discussing the scalability of some of the most well known QSRs and exploring how it can be built around other industries such as a causal bagel concept. Be sure to check it out and find out how your own company can implement QSR methods and tactics to ensure success in the future.
15.30 - 16.00
Sachin Bhargava - Bespoke Post
Finding Your Power Through Digital Strategy: An eCommerce Approach
With the recent increase in eCommerce business and omnichannel adoption throughout the US, understanding and implementing the right digital marketing & website strategy is essential to continued success. During this session, Sachin will cover the true power that digital strategy provides to a business and how you can tailor various tactics to fit your eCommerce business and drive growth. Taking a data-driven approach to UX best practices, understanding marketing trends, and optimizing the customer experience will be the key themes presented.
16.15 - 16.45
Colby Watkins - Wherez Hemp
How To Survive & Thrive in the Post-Covid Era
This seminar will feature an in-depth discussion on how business challenges have historically been handled within the cannabis and hemp industry, followed by a deep dive into the best practices for overcoming such challenges in this new post-covid era. From social media and mastermind groups to leveraging business networks and email marketing, Colby will offer valuable insights for success that will benefit any entrepreneur.
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11.00 - 11.30
Mark A. Cohen - Director of Retail Studies | Columbia Business School
White/Private Label: Label Slapping or Brand Building?
A conversation about white label/private label development over time across an array of US retailers from elemental and foundational, to emergent, casual and haphazard. (Think, Costco, Amazon, and Macys among many others.) Virtually every product sold at retail has a label – some labels reflect merely a name. Others connote a brand. What’s the difference? What’s the strategy in place that supports a label? Is there a strategy in place? Some thoughts concerning my opinions as to specific retailers’ appropriate private label strategies in this new century as a pathway to their success.
11.45 - 12.15
Holly Wade - NFIB Research Center
Small Business Survival Through Covid-19
The Covid-19 pandemic and subsequent government actions significantly altered economic conditions for most small business owners. Small business owners responded, quickly adjusting business operations to survive. Massive financial support programs followed to help stabilize the small business sector. The abrupt decline in economic activity was followed by an uneven and stressful recovery that will likely continue for many. Supply chain disruptions and staffing shortages will take time to normalize, but in the meantime, small business owners are forced to absorb higher labor and supply costs, passing on those cost increases to their customers. But how long will this continue and what will be the new normal? These questions remain, creating significant uncertainty in the small business sector.
12.30 - 13.00
Aditya Agashe - Author - Swipe to Unlock | Product Manager - Microsoft
Business Strategy for Product Managers: Market Entry Strategies & Predictions
As Product Managers, we have an innate desire to build great products. However, to be a truly great PM, you must be able to take a step back and evaluate when and how to best enter a market (if at all). The first question you should always ask is why should we do this rather than jumping straight to how we do this. Without a clear strategy, your company will cease to exist. In the first half of this presentation, we will teach strategic frameworks for making crucial business strategy decisions. When a company is looking to enter a new space, it has three fundamental choices: acquire another company already in the space (buy), license from or partner with another company (borrow), or finally, create its own solution (build). As a Product Manager, your job is to find solutions which align with your company’s goals and users’ needs. Exceptional Product Managers know how and when to use the following arsenal of buying, building, or borrowing rather than blinding jumping to building. We will then apply these frameworks and break down how companies like Google, Facebook, and Microsoft have utilized the different strategies presented to meet their business goals. During the second half of the presentation, we will look at some of today’s top tech firms (e.g. Amazon, Airbnb, etc.) and make predictions of what these disruptive companies will do next and why.
13.15 - 13.45
Cathy Hotka - Cathy Hotka & Associates
Nine Reasons to Network with Peers
Many retailers and their partners are hesitant to network with peers for fear of giving away secrets. Throughout this session, Cathy will explore the nine reasons to go full speed ahead and network with your peers.
14.00 - 14.30
Andrea Reyes - NYC Fair Trade Coalition
Exploring Fair Trade Fashion
Join Chairwoman, Andrea Reyes of the NYC Far Trade Coalition as she toggles between global and local perspectives on sustainable fashion, labor rights, and how fair trade can be the answer to inequality.
14.45 - 15.15
Kyle Ranally - Facebook
The Evolving Customer Experience
The COVID-19 pandemic has changed how, where and when people shop. As a result of global and personal changes, what sits at the heart of consumers' expectations today is the ability to choose and control the customer experience—whether it's having a say in what data they share in exchange for personalization or being more selective in the creators they go to for inspiration. This desire to have control in all aspects of their shopping journey is shifting the consumer–brand relationship. The future of customer experience will be driven not by the brand, but by empowered consumers. This is challenging businesses to adapt and innovate faster than ever. By combining expert views with Facebook IQ research, we uncover the keys to building an optimal experience for tomorrow’s shoppers.
15.30 - 16.00
Fernanda Daudt - Volta Atelier, NYC Fair Trade Coalition
Regenerative Design: Finding Ways To Help People & The Planet
TBD
16.15 - 16.45
Tyler Dautrich - Releaf App
The Benefits of Research For Large and Small Brands- Improving Customer Retention, Differentiating Marketing, and Overall Business Growth
The old model of research of individuals having to travel to a facility to talk with a stranger and costing companies six-seven figures is outdated. Today, data is king and if a brand is collecting the right data on their products from their customers they can better position themselves for short and long term success. Everyone is looking for some proof or to have some degree of confidence that when they buy a product they are going to have the same result or experience that their friends, family, or the person on the internet said they had. This is especially true in the CBD industry. However, all CBD products are not created equal even though they are all marketed as they are the best product on the market. The lack of transparency and misinformation causes customers to waste money on products and have a bad consumer experience. As a brand, if you don’t really know why a customer is using your product and what they are experiencing during & after consumption, how can you keep that customer coming back? How will you acquire more? Especially since not every company is a multi-million dollar company that has a massive budget to spend on advertising. This is when strategically gamifying research as a unique and interactive way to stay engaged with customers and collect better data and feedback is the game changer. This presentation by MoreBetter Ltd, the creators of Releaf App - the highest rated app for individuals to track and improve their use of cannabis & CBD - will detail why this is, how it works, and how big and small brands alike can benefit from this strategy.
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